Be the change

Join our mission to protect endangered wildlife

Why we exist

To bring people and business together to ensure that Africa & India’s keystone species survive and thrive in the wild. Forever.

What we do

SORAI partners with the planet’s most progressive brands to develop products and experiences you’ll love and feel good about.

Sorai X Hublot

Because every minute counts, this limited edition timepiece helps protect the rhino from extinction.

SORAI handpicks the planet’s most conscious brands to collaborate with and design products you’ll feel good about.

We are not a charity. We are in it for the longer term, bringing people and business together to build a more sustainable approach to conservation. By shopping our products, you become part of the solution that saves more animals in the wild.

Look good Do good

Our brand is a message that the keystone species of Africa and India are worth far more alive. Shop it. Wear it. Gift it. Love it. Tell the world you care. Our range of sustainable products will make you look good and feel good about your purchase too.