Be The Change

Join our mission to protect endangered wildlife

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Why We Exist

To bring people and business together to ensure that Africa & India’s keystone species survive and thrive in the wild. Forever.

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SORAI partners with the planet’s most progressive brands to develop products and experiences you’ll love and feel good about.

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    Care for Wild

    SORAI donates substantial funds to the biggest orphan rhino sanctuary in the world, Care For Wild. From essential nutrition and medication needed by the rhinos to specialist staffing and rehabilitation programs, this support is vital to the sustained wellbeing of the species in its entirety.

    Save this Rhino

    Kevin Pietersen teamed up with international partners to make two multiple award-winning documentaries that reveal the rhino’s rapid and devastating path to extinction and the hard work of conservationists to try and save these gentle giants. Aired by Nat Geo Wild and watched by millions around the world.

    Beast of Man

    A 10-part documentary podcast produced by BBC Radio 5 Live and distributed to millions via global channels winning 5 stars reviews and excellent critical acclaim. A project by Kevin Pietersen to shine a light on the war on poaching and confirm his deep commitment to saving the rhino.

    Jemu Protection

    In collaboration with Jock Environmental Monitoring Unit (JEMU), SORAI funded the installation of surveillance cameras across 6000 ha of Kruger Park in order to monitor wildlife movement and detect suspicious activity thereby reducing the number of rhinos being poached in the wild.

    Kruger National Park - Air Services

    In collaboration with The Legacy Experience Foundation, SORAI has invested in the real heroes of the bush, the men, and women of the SANParks Air Services, Kruger National Park (KNP), SA.

    This incredible team carries out essential work monitoring the vast open space of KNP, and enables critical conservation projects, that ensure the survival of as many endangered white Rhino and other wildlife as possible.

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